By Shivaun Hales

Panasonic launched its 2012 TV range as it prepares for growing interest in the category due to the upcoming 2012 Olympic Games and the continuation of the digital switchover.

Panasonic managing director Steve Rust said the global sporting event will be an important step forward in 3D viewing and should encourage TV sales.

“We are releasing these products at a significant time for our company and the Australian television industry,” said Rust.

“During the next 12 months a number of initiatives will have a positive impact on business: the Olympic effect, digital migration, and the launch of Australia’s first national e-waste recycling scheme,” he added.

Panasonic is an official worldwide Olympic partner in the audio visual category and Rust said the company is working to produce the world’s first HD 3D Olympic broadcast at the 2012 London Olympic Games.

“More than 200 hours of 3D content will be captured with Panasonic broadcasting equipment,” he said.

“Coverage will be made available to networks around the globe and hopefully you will have the opportunity to see it for yourself in Australia,” said Rust.

The digital switch continues

The switch from analogue to digital TVs began in Australia in June last year, but with more metropolitan areas on the east coast due to make the switch in the coming months, Rust expects a further surge in TV sales.

“According to the federal government some 18% or 1.4 million of Australian homes, are not yet equipped to receive a digital signal,” he said.

According to Rust, the digital switch will contribute to about 50% of total television sales in Australia this year.